Basic steps to improve SEO and improve page rank or placement on google and bing search pages.
1. Add a blog to your personal website. ( wordpress.org ) or I can do one for you that covers everything I talk about for a very reasonable price. The key is to have each blog article display as an independent URL to be picked up by search engines. It is critical to have Title and description meta tags in your page source code.
2. Have the name of each blog article show in your URL much like amazon.com does with their items....
Basic steps to improve SEO and improve page rank or placement on google and bing search pages.
1. Add a blog to your personal website. ( wordpress.org ) or I can do one for you that covers everything I talk about for a very reasonable price. The key is to have each blog article display as an independent URL to be picked up by search engines. It is critical to have Title and description meta tags in your page source code.
Photos are excellent SEO strategy to improve google and bing page rank.
3. Photos are excellent if given a name with keywords you want to be found under. In the source code....
alt=" name of photo " should be used. Bing places a collage of photos under search words with links back to the websites.
4. Regularly use Google webmaster tools to monitor your site and keep it maximized for Search Bots.
5. Now for the external tasks. Write good searchable articles with quality content.
6. Place links and keywords in the article to a ratio of 2-4%. Go to google keywords to get keyword suggestions. You can try several strategies. I recommend going for lesser number of searches so the time required to show up on the first page is less. Higher volume searched keywords will involve more time and extra effort but should be targeted simultaneously with the quick results strategy. This way you can deliver results quickly and then see your trend line angle upwards with time.
7. Submit the articles to high ranking article publication sites.
8. Continue submitting unique, high quality and interesting articles. Think of it as juggling. If you take your eyes off the next target all the balls come down. This is the same with SEO. Once you get the balls in the air this is an ongoing process.
9. Writing good quality content submitted to quality sites with backlinks is more of an investment versus a monthly expense. You are investing in your name and your brand.
One of my goals in life was to build a website that permitted me to travel the world and write about the experience. I have also discovered that I like the SEO area. I can put together a strategy to help you. You can involve me as much as you want since this will fit with my goal of working online from any location. What I would like to do is take your original articles that you place on your blog and spin these off. I have software that permits me to substitute synonyms for many words and phrases. Search engines only pick up original articles. Duplicates are ignored. I proof for good SEO syntax and backlinks. I will submit these to over 30 quality article submission websites that I have accounts with. I will be writing in numerous areas from Healthcare, Healthy living, Travel, Travel destinations, Travel using Vacation Rentals, Home swapping, Adventure Activities around the world, Travel Secrets, Legal issues, Politics (fiscally conservative/tea party supporter), and Investments. I would submit your articles under my writer name Bobzio and link back to your website. This is how you get promoted up the search engine tree to the top.
Create Interesting SEO content to promote your google and bing page ranking campaign
You can do everything I suggest here on your own. The drawback is that your time creates more value if you are doing what you are good at and not SEOing. SEO is all about synergy between people, groups and organizations. I am putting together an organization to support my SEO objectives and it is beneficial for me if I open up my service to a variety of different entities. If you would like to discuss your needs email me at bobzio.SEO@gmail.com
Creating a free listing on www.bobzio.com is a great investment. The first thing to do is get started. Go to Owner login and select new account at the bottom. This will take you to a screen for your information. If you are in hurry just put in your email, check the box for Rental or Area Service listing, then check Accept box at the bottom and hit the register button. If you have time it is best to fill in all your info because your name and contact numbers will be displayed on your listing.
This information page is in 3 sections. You need to save the info from each section. The last section is to change your password. Do this with your first login. Again save the new password by clicking the button on the bottom. You are ready to move onto the Dashboa...
Creating Bobzio Listing
Creating a free listing on www.bobzio.com is a great investment. The first thing to do is get started. Go to Owner login and select new account at the bottom. This will take you to a screen for your information. If you are in hurry just put in your email, check the box for Rental or Area Service listing, then check Accept box at the bottom and hit the register button. If you have time it is best to fill in all your info because your name and contact numbers will be displayed on your listing.
This information page is in 3 sections. You need to save the info from each section. The last section is to change your password. Do this with your first login. Again save the new password by clicking the button on the bottom. You are ready to move onto the Dashboard View. There is a button to the dashboard on the bottom left or you can go the top menu bar. and choose dashboard.
Opening Bobzio Dashboard
When the dashboard opens you will see your name next to dashboard if you entered it into your info page. Below the word dashboard is a gray menu bar. Select List your property or List your business. After selecting look below these two buttons and select add new property of business/service. I will discuss adding a new property listing first. You will be on the location selection page. You will have to make several selections to drill down to your location. Once you get to the map page enter your address. Depending on which part of the world you are located you may have to experiment with various combinations of your address to get an acceptable map. Check your location by choosing update map. If you have created a web presence with Google places as I suggested in my previous article on how to Effectively Market Your Vacation Home your location should be readily available. I recomment using Google Places because Google has a verification process that verifies your location. Click continue.
Bobzio Listing Page
You will land on the main listing build page. Here the Title is important as it will be used in the URL and in the source code. I suggest naming your home with a unique name. You are branding your home and this will be submitted to all the search engines. The title will display in the searches as the top line. The
Google Places
Google Places is a necessary to develop your home as a brand. The goal of our marketing efforts is to have enough people find and rent or swap your home. About 80% of all internet traffic searching for vacation rentals and home swaps pass through Google. Google is motivated to promote their internal business ventures. This is why developing your presence on Google Places, Google Sites, Google Voice, Google Picasa (photos) and Google Knol is critical to your long term success. Let me layout the Marketing Game Plan:
1. Establish a free Vacation Rental , Home Swap and or Service Listing on a Free Directory. The key here is FREE. Bobzio.com is the only truly free Vacation Rental, Home Swap, or Service Listing website on the web. Bobzoi has made a commitment to maintain this principle. This permits you the owner the time to build your brand using the above tools, article writing, and creating backlinks with other website. This information is all coming in due time.
Branding Using Bobzio.com
2. Do the little things like naming your photos with your home name and the best searchable keywords for your situation. I like to use examples to explain instructions. Here is where you test and select your searchable key words. . Let's look at a certain vacation rental on Cape San Blas Florida named Bayrock 1. Branding on this property started 10 days ago. Everything started with choosing the name ( Let me point out the fundamental marketing strategies being deployed here. If you select the preceeding link you will see a photo in Google Picasa. The photo has a name. This is an opportunity to promote the bobzio.com brand by associating it with "Marketing your vacation rental" in the naming process of this photo. This photo has a URL which is a web address through google and is now being used to create a backlink to a google site. Google loves to index their branded web addresses. This will not show up today or tommorrow but as people read and view the photo it gains traction moving up in the google ranking engine.). Let's look at the photo which is a snap shot of the Google Keyword Tool. Bayrock was the name. Looking at Google keyword report we see in the top line that 4,400 people searched last month using the term "Bayrock". The 2,400 local search refers to searches in the US. The key piece of information is the compitition for this keyword is very low. In other words very few website are targeting the as a keyword. So this is our ideal word. It is not being heavily used and there are 2400 people are searching under this term every month. Now the next suggestion is to number your name as was done with "bayrock 3". There was not any searches done for this combination. So now we have found a brand that will be first on Google.. We would have to do some more work to get Bayrock listing to the top spot using only Bayrock. This work involves creating youtube videos, adding photos to picasa, creating google sites, creating a google place, writing articles linking back to the Bayrock 1 listing. Let me show you another listing that was branded at the same time bayrock 3. Here is the snap shot of Google search done for Bayrock 3. The Bayrock 3 listing from Bobzio.com was first on google with the youtube videos of bayrock 3 second and third on the search results. People are beginning to do searches of video same as for websites.
Bobzio.com and Google Sites
Google has a location to build your personal website. I recommend the "travel Template" because it has the picasa photo album linked in. Go to google picasa and start an account. I would suggest creating a gmail account with google using your property name as your user ID. Then you can access all the google applications using your gmail account after you set them up. Enter your gmail account and click on you ID on the upper right then choose settings in the drop down menu. This will give you a menu of all your google applications. Choose more at the bottom left quadrant to add more google applications. This can become confusing as there are numerous steps involved to effectively market your property or service. I will list the steps at the end in the summary. We are now ready to upload photos into picasa. Remember to name each photo using your Brand and the area of you rental or service. Before we go further let's think about phone and text points of contact. Google Voice is recommended for this, just use your gmail login ID to sign up. You can pick a number to use in all your marketing text that gives you more control and flexibiility. A google number will take voice messages and convert this to text and email. You can also have your home phone, cell phone or any phone you are at connected to your google number. There are numerous advantages to using a google number and it is free.
Upload your photos into an album of your designation in picasa.com.
Open the album and select "link to this album" .
Select the option below this for embed slide show.
A window will open with your slide show displayed. Open the drop down menu box and select "extra large 600 px". Now copy the code and paste into the Video box of the Bobzio Listi...
Now you have gotten to the section of the listing process where you can enter your photo album and your video.
Upload your photos into an album of your designation in picasa.com.
Open the album and select "link to this album" .
Select the option below this for embed slide show.
A window will open with your slide show displayed. Open the drop down menu box and select "extra large 600 px". Now copy the code and paste into the Video box of the Bobzio Listing page.
Add a line space if you plan to add a video to your listing
Go to your youtube account and select the video you want to upload.
Select the share option below the video
Select the embed option.
Put 600 into the width box.
Now copy and paste the embed code into the bobzio.com listing video box beneath the album slide show code.
You can always add and delete photos in your photo album and this will be reflected in your listing. If you experience any difficutly email us at bobzio.com@gmail.com.
Post in : Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO posted on 24/04/2012 Author: Mick
Marketing Vacation Rentals simply means getting the information about a vacation rental to a potential customer. Several methods exist to deliver the information: word of mouth, search engine displays, print media, video media, dedicated vacation rental websites. The most effective method will utilize the manner by which potential customers search for vacation rentals. Presently the majority of potential vacation renters use combinations of word of mouth, internet, and traditional media such as magazines and journals to find rentals. The current trend is moving exlusively to internet delivered information via the laptop and portable wireless device such as IPAD and Cell Phone. The focus on the successful marketing plan will focus on current conditions and future trends.
Current trends dictate the use of dedicated subscription websites since these are established ...
MARKETING VACATION RENTALS
Marketing Vacation Rentals simply means getting the information about a vacation rental to a potential customer. Several methods exist to deliver the information: word of mouth, search engine displays, print media, video media, dedicated vacation rental websites. The most effective method will utilize the manner by which potential customers search for vacation rentals. Presently the majority of potential vacation renters use combinations of word of mouth, internet, and traditional media such as magazines and journals to find rentals. The current trend is moving exlusively to internet delivered information via the laptop and portable wireless device such as IPAD and Cell Phone. The focus on the successful marketing plan will focus on current conditions and future trends.
Current trends dictate the use of dedicated subscription websites since these are established venues for reaching customers (Flipkey, VRBO, VacationRentals, Homeaway). These sites require annual fees to display property. This is necessary to garner immediate visibility for a vacation rental. An equally important approach is personal referral or word of mouth which is primarily focused on repeat customers and positive customer experience. This strategy has some immediate results but primarily is an investment in the business and referred to as good will. A declining trend is use of traditional media such as publications and TV. These options generally cost more and yield less paid reservations. This is still a viable option for groups of vacation rentals.
Future trends involve use of search engines and hand held devices (ie Cell Phone) to find vacation rentals. The younger generations have learned to navigate electronically exceptionally well to find the best prices and best values. This is why future trends are moving toward free vacation rental websites for both owner and vacationer. All of the free websites are relatively small still because there is a search engine formula bias that gives preference to the more established and larger subscription websites. But this is evolving as the user of search engines wants current information as well as relevant information. The younger internet user knows how to search using photos, video, news, maps, and the relevant time features which help identify the latest news or promotions. What this means for the owner of vacation rentals is plant one foot in the current trend and one foot into the future trend.
How to plant one foot into the future trend starts with creating a vacation rental website or listing on a free website that gives you a static URL address. The best way to understand this concept is the option to receive mail. If you set up a mailbox on your property with your property address you will receive mail addressed to this address. The other option is to purchase a PO Box with the US postal service or a secondary PO Box service. One is paid for while the first is free. When your subscription for the PO Box expires the address stops being under your control and processing your mail.
Bobzio.com provides each vacation rental listing with a static URL that remains under the owner's control. There is no cost on the first 20,000 listings. The benefit here is all the marketing investment made by the owner will be maintained. If the same strategy is used with an annual subscription website the owner will be obligated to pay each year a fee or else risk losing all marketing investment and good will created. The first marketing investment is to get the vacation rental web address or URL registered by search engines.
Get into Google and other Searches within 24-48 hours. Here's the step-by-step:
Write a 300 word article about something related to your property listing.
Submit that article to EzineArticles.com (PageRank 6), GoArticles.com (also a PageRank 6) or PRlog.org.
Make sure when you fill out the about the author box you link back to your listing.
For maximum effectiveness, submit one article to EzineArticles.com, and another entirely different article to GoArticles.com and PRlog.org.
Go to ebayclassifieds.comOLX.com and craigslist.org , copy your listing information into a new ad. Then create a link to your bobzio listing so people can see your photos and videos on demand.
Always name your photos and videos with "your area" "vacation rentals on bobzio.com" "name of property". When the photos display in search displays people can read how to find your home.
If you go through that simple process, Google, Bing, and Yahoo will follow your links from those sites to your listing and will 'index' it, which means they will then include it in the Search Displays using the title of your listing as the search word terms. This means the Title of your property and the article title are very important to marketing success, much like using the correct physical address to receive mail. Here is the simple rule for listing title and article titles:
Area of vacation rental first (i.e. mine is Cape San Blas Florida )
Define the item ( i.e. Vacation Rentals for most, others include Cabin Rentals, Holiday Rentals, Holiday Lets for Australian users.)
The 3rd piece of information is "bobzio.com" so people can find your listing
The name or personal label you want to give to your vacation rental should be the 4th piece of information. The helps with returning customers and word of mouth referrals.
The last piece of information is for articles and this should be "Specials" or an attention grabbing word.
Here is an example: Cape San Blas Fl Vacation Rentals Bobzio.com - Bayrocks for the listing name plus Specials of for a press release or article. Photos and Videos should also be named exactly the same. Using this method your listing, photos, and video will be indexed under the terms most used by vacationers searching for a vacation rental in your area. If you are proactive in your marketing which means you write Press Releases or a new article every 2 weeks, then your photos, videos, and listing will begin moving up the search engine chart much like a song moves up the song chart. In weeks and months you will see results of your efforts in the searches. As the future trend becomes the current trend you will have your vacation rental well positioned for those searching for vacation rentals in your area to find you. Remember you do not have to limit your thinking to physical locatiion. Some rentals service a certain niche of clients such as Bear Hunting, Tarpin Fishing, Spiritual Retreat, Working Ranch or Farm Experience. A good analogy of this process is planting a tree. Invest some effort and in time the tree grows to provide shelter and security.
For immediate display in the searches visit DirectPlacement.co or call them at 503-841-5061 or 800-339-0544. They will help you organize an SEP (or Search Engine Placement) campaign for Google, Bing and/or Yahoo. Normally you can get something going on Google Adwords for about $75 a month with no long term commitments and you will have the potential to reach hundreds or thousands of people searching for rentals in your local.
Other internet sites useful in managing your listing include Dwolla. Dwolla is a site that permits transfer of monies using an Phone or Computer. The cost for electronic transfers is 25 cents. Recently a electronic transfer was sent to me using Paypal. To send $2000 cost nearly $60. Using Dwolla would cost 25 cents. Dwolla does everything just as Paypal but without the steep price tag. Dwolla is gaining users. Set up an account and then encourage those doing business with you to set up accounts. Both parties will be richer for it.
This article will be revised regularly as strategy and new information evolves. A series of videos will be added as they are produced on Marketing Strategies for Vacation Rentals
How To Resize Your Photos. Do This When Your Photo Does Not Show
Post in : Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO posted on 27/04/2012 Author: Mick
When your photos do not show up in the search display of bobzio.com or your photos are very slow loading the following problem may be going on. When a photo is too large it will not open up in the search display of properties. When a photo is too large they will be slow loading. The fix for this is very simple. Each windows computer has a paint program. If you find a photo on your computer right click it. You will get a menu with an option to open with and paint will be one. At the top of the paint window is a Resize option. Choose this then pick a percentage to enter. generally if your photo is about the size of the photo you want to display then the size is generally good. If the photo is too large you will see this immediately when opened in Paint. Only part of the photo will be displayed. This is a sure clue that it is too big. If you are using an Apple select the picture program that comes with the Ap...
When your photos do not show up in the search display of bobzio.com or your photos are very slow loading the following problem may be going on. When a photo is too large it will not open up in the search display of properties. When a photo is too large they will be slow loading. The fix for this is very simple. Each windows computer has a paint program. If you find a photo on your computer right click it. You will get a menu with an option to open with and paint will be one. At the top of the paint window is a Resize option. Choose this then pick a percentage to enter. generally if your photo is about the size of the photo you want to display then the size is generally good. If the photo is too large you will see this immediately when opened in Paint. Only part of the photo will be displayed. This is a sure clue that it is too big. If you are using an Apple select the picture program that comes with the Apple operating system and resize the photos. Now save the photo after resizing as a JPEG photo. Try uploading this photo as the first photo in your listing. If it does not show in the search display and you have tried resizing then email us here at bobzio for help.
Post in : Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO posted on 13/07/2012 Author: Mick b
Free Vacation Rental Websites are numerous on the internet. There are significant differences in perks offered by these websites. Some of the necessary requirements are reservation calenders, ability to display videos and unlimited photos, accept credit card payments, and email inquiries sent directly to owners. Only one site currently functioning offers this free to owners, www.bobzio.com. Bobzio provides the owner with links to Paypros.com who provides credit card processing services. Bobzio also updates articles with new ideas on how to market vacation rental...
Free Vacation Rental Websites are numerous on the internet. There are significant differences in perks offered by these websites. Some of the necessary requirements are reservation calenders, ability to display videos and unlimited photos, accept credit card payments, and email inquiries sent directly to owners. Only one site currently functioning offers this free to owners, www.bobzio.com. Bobzio provides the owner with links to Paypros.com who provides credit card processing services. Bobzio also updates articles with new ideas on how to market vacation rentals effectively on the internet. The best time to start the process is now. Think of it as planting an oak tree seed. The sooner you plant it the sooner it will provide shade and shelter. This is the mind set to use regarding internet promotion and placement. Plant the seeds now for future benefits. Bookmark this article as it will be updated regularly with new information and ideas.
Post in : Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO posted on 19/07/2012 Author: Mick B
Free Vacation Rental Websites are numerous on the internet. There are significant differences in perks offered by these websites. Some of the necessary requirements are reservation calenders, ability to display videos, unlimited photos, accept credit card payments, and email inquiries sent directly to owners. Only one site currently offers this free to owners, www.bobzio.com plus providing free placement on the front of Search Engine results utilizing press releases. Bobzio also provides the owner with links to Paypros.com who provides credit card processing services. Bobzio updates articles with new ideas on how to
Free Vacation Rental Websites are numerous on the internet. There are significant differences in perks offered by these websites. Some of the necessary requirements are reservation calenders, ability to display videos, unlimited photos, accept credit card payments, and email inquiries sent directly to owners. Only one site currently offers this free to owners, www.bobzio.com plus providing free placement on the front of Search Engine results utilizing press releases. Bobzio also provides the owner with links to Paypros.com who provides credit card processing services. Bobzio updates articles with new ideas on how to market vacation rentals effectively on the internet. The best time to start the process is now. Think of it as planting an oak tree seed. The sooner you plant it the sooner it will provide shade and shelter. This is the mind set to use regarding internet promotion and placement. Plant the seeds now for future benefits. Bookmark this article as it will be updated regularly with new information and ideas.
Free $100 Google Adword Coupon & How to Use it to Market A Vacation Rental
Post in : Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO , Bobzio Listing & SEO posted on 17/08/2012 Author: Mick B
Marketing Vacation Rentals is a skilled endeavor. Marketing successfully a vacation rental involves attention to details and customer centered. The first aspect is to connect with the potential customer. To do this bobzio.com has 20 $100 Adword Coupons to those persons interested in marketing their Vacation Rentals using bobzio.com and Adwords on google. Use the contact form on Bobzio.com to request your free coupon code after starting a new listing or modifying your current listing by adding more photos or a special offer. Use an exact word match technique. I prefer to use my location combined with Vacation Rentals as the axact phrase match.
Marketing Vacation Rentals is a skilled endeavor. Marketing successfully a vacation rental involves attention to details and customer centered. The first aspect is to connect with the potential customer. To do this bobzio.com has 20 $100 Adword Coupons to those persons interested in marketing their Vacation Rentals using bobzio.com and Adwords on google. Use the contact form on Bobzio.com to request your free coupon code after starting a new listing or modifying your current listing by adding more photos or a special offer. Use an exact word match technique. I prefer to use my location combined with Vacation Rentals as the axact phrase match.
welcome to Bobzio.com the only free site for owners and travelers to find a vacation rental, homeexchange and area service
World
marketing strategies being deployed here. If you select the preceeding link you will see a photo in Google Picasa. The photo has a name. This is an opportunity to promote the bobzio.com brand by associating it with "Marketing your vacation rental" in the naming process of this photo. This photo has a URL which is a web address through google and is now being used to create a backlink to a google site. Google loves to index their branded web addresses. This will not show up today or tommorrow but as people read and view the photo it gains traction moving up in the google .jpg)
ranking engine.). Let's look at the photo which is a snap shot of the Google Keyword Tool. Bayrock was the name. Looking at Google keyword report we see in the top line that 4,400 people searched last month using the term "
